Sunday, December 8, 2019

Jack Shaefer Essay Example For Students

Jack Shaefer Essay These four short stories are all set in America and show the diversity of Culture in the United States compared to the UK and other countries. I will illustrate the main cultural features shown in these four stories. Jeremy Rodock, by Jack Shaefer This story is about a pioneer who owns a ranch in the uncharted Wild West of the United States in the mid nineteenth century. He is extremely fond of his horses, which are the main feature in his life. One day, he goes to see his mares and foals in his pasture, but discovers they have been stolen. He and the author of the story track the horses and locate them in a valley, but they had been roped and thrown and their front hooves rasped almost to the quick, so that they could barely put their weight on them. Rodock leaves the horses in the valley, planning to return to try and capture the thieves and make them pay. He does this and manages to capture the thieves, but instead of hanging them, which is his usual practice, he makes them walk fifty miles over rocky land without shoes, but then he decided to let them go. This story features a pioneer, a man who explored and settled in unknown territory in the Wild West of America in the mid nineteenth century. Pioneers are a very important feature of American culture, and are not featured in many other countries cultures, except other New World countries like Australia. Pioneers rode on their horse into the unknown, founding settlements. In this story, Jeremy Rodock, the pioneer, has started up a ranch in some unknown territory. Pioneers were very important to American culture in the nineteenth and early twentieth century as they expanded American territory from the East to the far Wild West. Without them, the western areas of the USA would not be part of the country. Jeremy Rodock was a typical pioneer of his time, a tough strong man. The story is set in the Wild West, which is also very important to American culture. The Wild West is an informal term for the unexplored southwestern states of the USA, where law did not exist. Pioneers, or settlers who followed them inhabited the Wild West. As there was no law; people took the law into their own hands, as shown in Jeremy Rodock. He has a reputation (which he deserves) of hanging rustlers who stole his horses, Jeremy Rodock was a hanging man when it came to horse thieves (page 1). Modern America appears to be intrigued by the Wild West, as they have made a countless number of films and series set in the Wild West, as have many other countries showing that it is not just the Americans who are fascinated with the Wild West. The main culture demonstrated in Jeremy Rodock is the horse culture. The story is set in a horse ranch. There is nothing else at the ranch but horses and ranch hands to look after the horses. The whole story is about horses, tracking down horse thieves who have stolen and harmed Jeremy Rodocks horses, and getting revenge for this. The Horse culture was very important to the pioneers, as back then this was their only mode of transport. In the barren land, where this story are set, there are no women, no nearby settlements, nothing but open landscape. This horse culture could be described as primitive or restricted. The horse culture is so important as the ranch is isolated, and no settlers have followed Rodock into this area. The language used in the culture shown above is different to modern English. .u285e3b55ffa282d5f97951f9f1b68db2 , .u285e3b55ffa282d5f97951f9f1b68db2 .postImageUrl , .u285e3b55ffa282d5f97951f9f1b68db2 .centered-text-area { min-height: 80px; position: relative; } .u285e3b55ffa282d5f97951f9f1b68db2 , .u285e3b55ffa282d5f97951f9f1b68db2:hover , .u285e3b55ffa282d5f97951f9f1b68db2:visited , .u285e3b55ffa282d5f97951f9f1b68db2:active { border:0!important; } .u285e3b55ffa282d5f97951f9f1b68db2 .clearfix:after { content: ""; display: table; clear: both; } .u285e3b55ffa282d5f97951f9f1b68db2 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u285e3b55ffa282d5f97951f9f1b68db2:active , .u285e3b55ffa282d5f97951f9f1b68db2:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u285e3b55ffa282d5f97951f9f1b68db2 .centered-text-area { width: 100%; position: relative ; } .u285e3b55ffa282d5f97951f9f1b68db2 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u285e3b55ffa282d5f97951f9f1b68db2 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u285e3b55ffa282d5f97951f9f1b68db2 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u285e3b55ffa282d5f97951f9f1b68db2:hover .ctaButton { background-color: #34495E!important; } .u285e3b55ffa282d5f97951f9f1b68db2 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u285e3b55ffa282d5f97951f9f1b68db2 .u285e3b55ffa282d5f97951f9f1b68db2-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u285e3b55ffa282d5f97951f9f1b68db2:after { content: ""; display: block; clear: both; } READ: John Keats uses often uses pain EssayThey have many slang words, and correct American vocabulary. The slang that they use is commonly associated with America; some was absorbed into the American language as correct vocabulary at a later date. Examples: critters (pg5), mosey (pg5), look see (pg5), hobbles (pg4) and hitching (pg4). These are but few of the many slang examples in this story. They give an insight to the language used in the mid nineteenth century, which is a very important part of the culture. Words in this story that are part of the American language but not the English are: hustling, (pg6) and rustling (pg2). There are many more examples of correct American words in the story. The difference in language illustrates the difference between the American culture and the English culture at the time. Jeremy Rodock sheds light on the life of a pioneer in the mid nineteenth century. My father by Damon Runyon This story is about a man whose father used to be a pioneer and who has a pioneers reunion in the same town where his wife is to give a speech for her society in dedication to a new museum for Spanish explorers. But his father tries to re-enact his earlier years and starts running riots in the town with his gun and violent ways.

Saturday, November 30, 2019

Mountain Biking Essays - Mountain Biking, Cycling, Trail, Freeride

Mountain Biking If you want the rush of going downhill at thirty miles an hour on two wheels with wind blowing dirt in your eyes and mud flinging all over you, then mountain biking is for you. However it isn't for the faint of heart. When you fall, you fall hard, and if you ride hard, you go through parts like a runner goes through water. Also keep in mind that mountain biking isn't for everyone. You have to want to live on the edge. The thrill is the reward for all of your efforts. So let's take a walk through a day at the course. The sun is shinning in my room as I wake up on another beautiful Saturday morning. The one thing that excites me as I rise is the fact that today I am going mountain biking. So I get dressed and call my friend Sean. Sean is the person who I go mountain biking with the most. We normally go to a place in Barrington. It is a forest reserve that has great trails. After Sean arrives at my house we do a little pre-ride bike check. We make sure that all of the components are securely on the bike and that the tires are properly inflated. With water bottles filled and bikes ready to go, we are off. Not long after we arrive at our destination we see others just like us who are out to enjoy a great day at the trails. With bikes ready to go so are we. Usually we start off with the small trails that have some hills to them. After we are tired of the small stuff we get into downhill chutes, cross-country riding and all the hard riding that mountain biking is all about. Occasionally, we have a spill or two but nothing to serious. In my case however, the only time I go mountain biking by myself, I fall and break my collar bone. So after a few hours of riding all our energy on the course, we decide it is time to go home. You know that you rode hard if you are covered in mud and dirt. And after another successful ride, we go home to plan our next day at the course.

Tuesday, November 26, 2019

Comparing LBJ AND JFK essays

Comparing LBJ AND JFK essays John F. Kennedy and Lindon B. Johnson were two of the united states presidents during the cold war although neither was is office very long each had lasting impact on the United States. John was born on May 29, 1917, in Brookline, Mass., the second of nine children. As an infant he lived in a comfortable but modest frame house in that suburb of Boston. As the family grew and the father's fortune increased, the Kennedys moved to larger, more impressive homes, first in Brookline, then in suburbs of New York City. John had a happy childhood, full of family games and sports. He attended private elementary schools, none of them parochial. He later spent a year at Canterbury School in New Milford, Conn., where he was taught by Roman Catholic laymen, and four years at Choate School in Wallingford, Conn. John seemed to grow up in the shadow of his oldebrother Joseph, who dominated family competitions and was a better student in school. Encouraged by his father to take part in school athletics, John, wiry but thin, played in half a dozen sports without making the varsity. When John graduated from Choate in 1935, he ranked only 64th in a class of 112. His classmates, howev er, voted him "most likely to succeed." And its a good thing they did because in 1960. During his presidency he had to dal with many foreing problem retaining to the cold war. The first was the By of Pigs. This plan wasnt even Kennedys it was Eisenhowers but Kennedy was forced to go through with it. This pan was for the U.S. to train the Cuban rebels how to fight and to help them revotlt against castro but when it came time to invaid Castro was ready and it turned out to be a huge blounder. Kennedy also had to deal with one of the most scary incidents of the Cold war this incident was when the Soviets sent Cuba nuclear warheads to point at the U.S. for finacial aid. Kennedy however dealt with this well and got the soviets to remove the we ...

Friday, November 22, 2019

Discovery of the Higgs Field Behind the God Particle

Discovery of the Higgs Field Behind the God Particle The Higgs field is the theoretical field of energy that permeates the universe, according to the theory put forth in 1964 by Scottish theoretical physicist Peter Higgs. Higgs suggested the field as a possible explanation for how the fundamental particles of the universe came to have mass, because in the 1960s the Standard Model of quantum physics actually couldnt explain the reason for mass itself. He proposed that this field existed throughout all of space and that particles gained their mass by interacting with it. Discovery of the Higgs Field Though there was initially no experimental confirmation for the theory, over time it came to be seen as the only explanation for mass that was widely viewed as consistent with the rest of the Standard Model. As strange as it seemed, the Higgs mechanism (as the Higgs field was sometimes called) was generally accepted widely among physicists, along with the rest of the Standard Model. One consequence of the theory was that the Higgs field could manifest as a particle, much in the way that other fields in quantum physics manifest as particles. This particle is called the Higgs boson. Detecting the Higgs boson became a major goal of experimental physics, but the problem is that the theory didnt actually predict the mass of the Higgs boson. If you caused particle collisions in a particle accelerator with enough energy, the Higgs boson should manifest, but without knowing the mass that they were looking for, physicists werent sure how much energy would need to go into the collisions. One of the driving hopes was that the Large Hadron Collider (LHC) would have sufficient energy to generate Higgs bosons experimentally since it was more powerful than any other particle accelerators that had been built before. On July 4, 2012, physicists from the LHC announced that they found experimental results consistent with the Higgs boson, though further observations are needed to confirm this and to determine the various physical properties of the Higgs boson. The evidence in support of this has grown, to the extent that the 2013 Nobel Prize in Physics was awarded to Peter Higgs and Francois Englert. As physicists determine the properties of the Higgs boson, it will help them more fully understand the physical properties of the Higgs field itself. Brian Greene on the Higgs Field One of the best explanations of the Higgs field is this one from Brian Greene, presented on the July 9 episode of PBS Charlie Rose Show, when he appeared on the program with experimental physicist Michael Tufts to discuss the announced discovery of the Higgs boson: Mass is the resistance an object offers to having its speed changed. You take a baseball. When you throw it, your arm feels resistance. A shotput, you feel that resistance. The same way for particles. Where does the resistance come from? And the theory was put forward that perhaps space was filled with an invisible stuff, an invisible molasses-like stuff, and when the particles try to move through the molasses, they feel a resistance, a stickiness. Its that stickiness which is where their mass comes from. ... That creates the mass.... ... its an elusive invisible stuff. You dont see it. You have to find some way to access it. And the proposal, which now seems to bear fruit, is if you slam protons together, other particles, at very, very high speeds, which is what happens at the Large Hadron Collider... you slam the particles together at very high speeds, you can sometimes jiggle the molasses and sometimes flick out a little speck of the molasses, which would be a Higgs particle. So people have looked for that little speck of a particle and now it looks like its been found. The Future of the Higgs Field If the results from the LHC pan out, then as we determine the nature of the Higgs field, well get a more complete picture of how quantum physics manifests in our universe. Specifically, well gain a better understanding of mass, which may, in turn, give us a better understanding of gravity. Currently, the Standard Model of quantum physics does not account for gravity (though it fully explains the other ​fundamental forces of physics). This experimental guidance may help theoretical physicists hone in on a theory of quantum gravity that applies to our universe. It may even help physicists understand the mysterious matter in our universe, called dark matter, that cannot be observed except through gravitational influence. Or, potentially, a greater understanding of the Higgs field may provide some insights into the repulsive gravity demonstrated by the dark energy that seems to permeate our observable universe.

Thursday, November 21, 2019

Americal Labor Issues (as it relates to unionized labor) Essay

Americal Labor Issues (as it relates to unionized labor) - Essay Example It will also emphasize on the fact that this influence is often felt in a radical sense in many working environments. The paper will give the function of unions and how unions are lawfully the employee's only representatives, which represent both union and non-union members. The only method an employee has for manipulating important decisions such as strike votes, contract approval, or strategies of negotiation is to join the union. As a result employees have to join so that they can be represented in the negotiations of union regarding wages and working conditions (Tait 2005). It will portray how for a lot of American employees, union membership may be their only choice as union members have authority over non union members when it comes to working conditions as well as wages. In the analysis section of the paper in order to portray the authority union members have over non union members a few cases, of union's mishandlings of workplace affairs that have hurt non-union workers will be given .

Tuesday, November 19, 2019

Organizational theory Coursework Example | Topics and Well Written Essays - 250 words

Organizational theory - Coursework Example 45) For the best implementation of change towards this model, first, there should be personal and team education, this would help in the proper understanding of the challenges presented and the possible methods to deal with these challenges, for this to go as required the process must start with a self-assessment test. They should then highlight the concepts and the approaches, and then conduct the training sessions (Moretz, 2012, p. 107) The second step towards moving to this model is educating others, in that those who understand the concepts of this model and have enough knowledge regarding strategies and programs can share this information with other staff members and their colleagues. As the information spreads, even the families come to join the process. This may be through professional and personal stories, organizational leadership staff and even peer mentors The third step for the implementation of the model is the development of infrastructure, this helps in sustaining and creating improvements in many institutions. Infrastructure development may be through staff liaison, integration of patient and family advisors and development of action plans (Moretz, 2012, p.

Saturday, November 16, 2019

A Message Without Words Essay Example for Free

A Message Without Words Essay Select one (1) of the picture ads from the Benetton advertisement images document, located in the online course shell. Assume you are the project lead at Benetton. You and your team are tasked with revitalizing a social conscious campaign to address a world issue Benetton wants to draw attention to. Craft a message for this image and its appeal to the public on behalf of Benetton. The message selected for revitalizing a social conscious campaign to address a world issue that Benetton wants to draw attention to is, adoption and racial tolerance. Benetton wants people to realize that many children go without a real home or parents to love them and never get a real chance at childhood. They may have to live in orphanages, group homes or even worst, be placed from home to home in foster homes, because they never get adopted. The message is that love has no color, it is colorblind. It does not matter, what color the parents or the child are or what part of the world they come from, anyone can give the gift of love, by giving a child a home of their own. Define the goal of this campaign and the targeted audience with supporting rationale. The goal of Benettons communication and advertising is to target the global consumer and create a brand image and lifestyle. In past campaigns, Benetton has sought to create both a global dialogue about specific issues and make this part of its corporate culture. Benetton has used its advertising to champion social causes. Therefore, the goal of this campaign is to make people aware of the need for adoptions, the ease of adoption, bring attention to the beauty of adoption while combining racial tolerance, to promote colorless adoption. We want to shine the light on the colorblindness of adoption and that race, culture or creed should not matter, it is all about giving love. TARGET AUDIENCE The target audience will be global consumers, men and women between the ages of 18 and 44, because according to J. Jones, PhD. with the National Center of Health Statistics, â€Å"†¦ about 2 percent of the adult population aged 18-44, or nearly 2 million persons, [have] adopted children (4). More than twice the percentage of men (2.3) had adopted a child compared with women (1.1). These percentages represent approximately 1.3 million men and 613,000 women. Higher percentages of people over age 30, who are currently or formerly married, who have given birth or fathered a child, or who have ever used infertility services have adopted children compared with people who are aged 18-29, never married, without biological children, or who have never used infertility services†. This audience was chosen because it represents the majority of the American adopting population and also follows the demographic of Benetton shoppers. Develop a model for the advertisement strategy you will use and briefly discuss each stage of the model. â€Å"Most adoption companies use an advertisement strategy that employs marketing techniques like advertising in local or national magazines. They may write articles, place personal ads or use advertorials in magazines† (Adoption Marketing, n.d.). â€Å"An advertorial is an advertisement in the form of an editorial† (Merriam-Webster Dictionary, n.d.). This method is used because when used in printed publications, the advertisement is usually written in the form of an objective article and designed to look like a legitimate and independent news story. This method has gotten much attention for adoptions, but can be very costly. Other methods that are generally used for marketing adoption are running ads in newspapers or in the Yellow Pages. Because most adoption agencies are non-profit, a non-profit business cannot spend a whole lot of money on marketing. Even though some of these methods are inexpensive, these traditional methods are not very effective and really cost adoption agencies more money than the results, they receive. The reason for such poor results if the fact that newspaper and telephone book use are in decline. Personal ads though, are still somewhat effective. For these reasons, Benetton has decided to support this cause and use their bold, controversial ad campaign and social media network tools, to draw attention to such a worthy cause. Benetton also likes to stir controversy and believes that through this campaign they can address that adoption should be colorblind. This is the reason for this particular image to be used. It is strong and quite an attention getter. We want to use marketing techniques to reach single, young men and women, as well as, couples. The marketing campaign will need to work well and be effective enough to reach singles and couples, who want a baby and are unable to have one or want to add to their existing families. Because this campaign is for a nonprofit, instead of selling a product, we will be trying to get people to take action. We must translate the concepts of for-profit marketing for financial reward to nonprofit marketing or â€Å"social marketing†. â€Å"Social marketing is defined as using marketing concepts and techniques to achieve specific behavioral goals for social good† (Miller, 2010). This researcher believes that a marketing plan really is a set of questions that once answered reveal the actual integrated marketing communications package. The marketing plan is a made up of topics and then the questions to address each topic. The elements of our marketing plan are as follows: 1. Marketing Goals – in this phase we define what we need to do or want to accomplish. As stated above, through Benetton’s bold ads and their existing social media network, our goal is to bring awareness to adoption and that giving love is colorblind and we will do this by targeting the global shopper. We need to make people aware of the ease of adoption and how adoption makes the world better for all parties involved. We have to examine our existing advertising network, to determine if this message a proper fit for our current methods of advertising. Will this message work in our in the current magazines, billboard network (buildings, Times Square, etc., in transit stations, on trains and buses), in our stores and within our established social media network, already in place; which has been used in our other social cause promotions? Should this campaign be just domestic or global and include our international advertisi ng? 2. Environmental Analysis – the conditions under which we will operate. During this stage, a SWOT analysis will be performed, to determine the strengths, weaknesses, opportunities and threats associated with matching adoption and the Benetton corporate image. Because we are operating within the framework of a retailer promoting their stores and products, as well as, this social cause, we will address each of the following conditions: a) What are the internal and external conditions under which this marketing program must operate? Internally, what is Benetton’s corporate governance policy and how have they handled their promotion of social causes in the past? Because much of Benetton’s social promotion has been so controversial, we will need to investigate this question carefully, because adoption involves children and is not strictly an adult issue. Also, are there any adverse corporate public relations issues of record which could arise, that would relate to the company supporting and endorsing adoption? Since Benetton is a global organization where will this promotion appear, in the United States, only or in international markets? Throughout our global market, what are the legal regulations and cultural differences regarding adoption,? Finally, what resources are available to promote this cause within the organization? Does Benetton already have resources in place to promote adoption or will there be the need for partnerships with others? If partnerships are necessary, which ones should be selected. b) What skills will we need to promote this cause and what ones do we have on staff now? c) What systems do we need in place for this IMC plan to succeed? Do we have the proper exposure and audience in place, to make the social media elements of the promotion successful? 3. Audience and Segmentation – Who must we reach and convince and what are their interests and values. (see Target Audience, p. 3 of this document). 4. Messaging – the specific message that will move the audience to action. The message is simple: Adopt!!! Love Is Colorblind. By showing the hand of a child of one race and the adult hand of another race, we wish to communicate that adopting any child is a great gift of love and race should not matter, racial tolerance. The message’s goal is to show that we can all love and share love with any child and make the world a better place, trough racial tolerance and coexistence. 5. Marketing Tactics – how will we deliver the messages? Because of the demographic of the Benetton shopper and the company’s past advertising for social causes, this researcher believes that that they have in place the distribution channels for this message. The methods selected are photographic ads in their current magazine relationships, open air billboards; and billboards in transit stations, on buses and trains and in their retail outlets. Benetton’s existing social media network channels will also be used as a part of this IMC mix. This will include the company website, an email banner and Twitter. 6. Budget and Staffing – the resources to implement the plan. In this phase, we outline the financial and staffing resources required to implement the plan. Questions that must be answered include: What will be the budget for this promotion? Do we have the skills, time, and talent on staff to produce this promotion? For this IMC program to succeed, do we have adequate knowledge about adoption, in house or do we need the support of partner? 7. Strategy Metrics – how will we measure progress against our goals? In a for-profit IMC program this is an extremely important step, but in promoting a social cause, this step is very different and very difficult to measure. Although we want more people to adopt, this is tangible. Getting people to look at others through colorblind eyes, becoming more loving and caring toward others and to increase racial tolerance, is not. Therefore, promoting this message and stirring up publicity and social consciousness about adoption, race issues and tolerance, are one way to measure the success of this social cause IMC program. Formulate an integrated marketing communications plan that communicates the message to the targeted groups. Within this plan, be sure to address: The technologies used along with expected benefits of each. How the message and goals will be promoted. The process of marketing occurs in five steps: Understanding the market and the company’s marketing strengths and weaknesses, developing a marketing strategy, building a marketing plan, implementing the plan, and monitoring the success of the plan. Now that we have formulated our integrated marketing communications plan, and identified our targeted group, we will address the technologies we intend to implement, as part of this IMC program. The technological methods we will use, will be the company website, an email banner and Twitter. The Internet offers innovative and cost effective methods for adoption marketing. Using the Benetton website, we will be able to focus on reaching more people, telling people what adopting means, to a child and to society as a whole. We will take the mystery out of the adoption process. An excellent method of using the website for social cause internet marketing is having a website blog chronicling true stories of happy events surrounding adoptio n, and the fact that this can be interactive and done in a matter of moments, will give Benetton an opportunity to gather consumer data. A good use of the email banner is pay-per-click advertising, this will lower the overall cost and give interested consumers a way to contact an actual adoption agency. It will give the agencies more traffic to their websites and help increase greater awareness. The use of Twitter to promote this cause, is an excellent choice, because the Benetton customer is young, international and upwardly mobile. Benetton has a reputation for being modern, young and on the edge, so this is a perfect fit. Twitter is mobile and â€Å"gives [the user] the ability to share 140-character thoughts in a split second, [Benetton] can easily share links to PR releases, [adoption success stories, positive race messages] and stories about [their] business†¦Ã¢â‚¬  (Lacey, 2010). Twitter can also be used to branch out into other social causes, keeping an eye on trending topics and using it to tweet, about more than just Benetton business. â€Å"Twitter gives [Benetton] the ability to take a single thought [or cause] and share it with millions of people. And [their] customer evangelists can spread [their] message, as well as their opinions about [the] company’s greatness to as many people as possible† (Lacy, 2010). Since Benetton has such a reputation for their involvement in social causes, this element of the IMC, is a perfect fit for the company and the cause. In fact, all three of these technologies fit perfectly with the Benetton consumer demographic and the company’s corporate image and culture. They will be effective, not only to bring attention to this campaign on adoption, but will work well with future social cause promotions. These internet marketing methods will even include search engine optimization, viral marketing and article marketing as well. Decipher and select at least two (2) types of individuals, groups, companies, etc., that you reach out to gain support for the campaign. Be sure to discuss the expected benefits that accompany each external partner you identified. Benetton wants to enhance its reputation and drive sales; and the nonprofit cause wishes to generate awareness of their mission. In this promotion we are drawing awareness to the Benetton brand, adoption and race tolerance. The first group that we will reach out to partner with and gain support for the campaign; will be adoption agencies and orphanages. Benetton has the brand name and the reputation that will get the public’s attention. They want to use and share this with the cause to promote adoption. This a great combination but, the company lacks the knowledge on adoption regulations, laws and the process. Adoption agencies and orphanages have this expertise. An adoption agency or orphanage must be well-versed in laws and regulations regarding adoption, because this industry is so strongly regulated. Each country and even within a country, each state may have a different set of rules, regulation and laws to follow. Adoption agencies and orphanages are also heavily licensed. Because of the stringent regulating and the involvement of children it is necessary to have a partner with this knowledge, to be successful in promoting this cause. For this reason, these organizations are obvious choices to be major partners in this ad campaign. To support the â€Å"colorblindness†/racial tolerance piece of this campaign, Benetton will partner with The Southern Poverty Law Center. This partner was selected because this organization â€Å"is a nonprofit civil rights organization dedicated to fighting hate and bigotry, and to seeking justice for the most vulnerable members of society†(Who We Are, 2012). The Southern Poverty Law Center was founded by civil rights lawyers Morris Dees and Joseph Levin Jr. and is internationally known for tracking and exposing the activities of hate groups. This partnership was selected because of the organization’s international reputation and their dedication to fighting race bigotry. Also, their attention to seeking justice for the most vulnerable members of society, one of which is children. They were also selected because they have a specific program aimed toward children of the world, which distributes, free of charge, documentary films, books, lesson plans and other mat erials that promote racial tolerance and respect. Once this IMC plan is implemented with these partners, Benetton will not only have a successful campaign on adoption and racial tolerance but, this IMC foundation can be used for future social cause promotions. References Adoption Marketing | Advertising Strategies for Agencies Childrens Homes. (n.d.). Search Engine Positioning | Advertising, Marketing Optimization. Retrieved December 9, 2012, from http://www.customermagnetism.com/adoption-marketing/ Advertorial Definition and More from the Free Merriam-Webster Dictionary. (n.d.). Dictionary and Thesaurus Merriam-Webster Online. Retrieved December 10, 2012, from http://www.merriam-webster.com/dictionary/advertorial Jones J. (2009). Who adopts? Characteristics of women and men who have adopted children. NCHS data brief, no 12. Hyattsville, MD: National Center for Health Statistics. Lacy, K. (2011). Twitter marketing. (2nd ed.). Hoboken, NJ: Wiley Pub.. Miller, K. (2010). The nonprofit marketing guide: high-impact, low-cost ways to build support for your good cause. San Francisco, CA: Jossey-Bass. Who We Are | Southern Poverty Law Center. (n.d.). Southern Poverty Law Center. Retrieved December 17, 2012, from http://www.splcenter.org/who-we-are